Introductory Handbook
How You Can Profit from E-Business
This handbook will help you discover that not all e-business activities have to be complex or costly to achieve benefits. Those who are new to the world of e-business will find information and tools to help them get started.
Advanced E-Business Topics
This series of 17 booklets provide entrepreneurs and business owners with information on a range of advanced e-business topics. Grouped into four theme areas, they complement the introductory handbook How You Can Profit from E-Business.
Extending Your Reach
- Creating a Dynamic Web Presence
Explains how business owners can create interactive web sites to engage their target audiences. - Increasing Traffic to Your Website Through Search Engine Optimization Techniques
Explores techniques to increase the volume of traffic to your website from potential customers using search engine optimization techniques. - Integrating Mobile with Your Marketing Strategy
Describes how businesses can integrate mobile platforms with their marketing strategies to reach out to their customers and strengthen relationships. - Social Media for Small Business
Focuses on using social media techniques to help you promote your business online. - Blogs for Small Business
Examines the opportunities, benefits and how to’s of creating a successful blog to market your business.
Increasing Your Sales
- E-Commerce: Purchasing and Selling Online
Provides tips and strategies for attracting, serving and keeping your online customers. - E-Exporting
Examines how to use the Internet to sell your products and services to customers in other countries. - Internet Auctions and Virtual Malls
Explains how businesses can sell or buy online using Internet auctions or virtual malls where many sites are listed together. - Customer Relationship Management
Helps business owners to understand the basics of customer relationship management. - Successful Online Display Advertising
Discusses techniques to advertise your business over the Internet.
Reducing Your Costs
- Cloud Computing
Describes the benefits of cloud computing and what to consider when moving your business to the cloud. - Open-Source Software
Reviews the benefits and limitations of the open source approach and includes a reference list of some of the most commonly used free software. - Integrating Back Office Systems with E-Commerce
Explains how to integrate existing back office systems with e-commerce solutions such as online ordering and selling. - How Business Can Use Internet Technology for Voice Communications
Describes using Internet technology for voice communication and discusses the kinds of options available and their benefits.
Informing Your Decisions
- Benefiting from accessible e-business practices explains why e-business and accessibility complement each other, and how you can begin to integrate accessibility into online activities. Part of Ontario’s e-Business Toolkit.
- The Legal and Privacy Issues of Doing E-Business
Discusses the legal and privacy considerations of doing business over the Internet. - Online Sources of E-Business Information
Provides an overview of online information and resources on the topics covered in this set of booklets.